Product catalogues, training libraries, policy updates, sales material — turned into video from the source you already maintain, in the languages you already sell in, and rebuilt when the source changes.
Filmed look, no filming. An AI presenter walks through a privacy policy in English, then continues in German without a second recording, a second voice or a second budget. This is the format for material that needs a human face — onboarding, policy updates, anything where people expect to be spoken to rather than read at.
No face, no set, no location. Abstract motion graphics carrying an argument from problem to result, built entirely from a script and a brand palette. This is the format when the subject is a process or a concept rather than a person — and when you want the same module to work in any market without re-casting a presenter.
Opens with a presenter in English, then hands over to animated sequences in German with the presenter held in frame as a small inset. One module, two languages, two visual registers — assembled from a single source, not produced twice. This is what a market-by-market rollout actually looks like.
The same presenter format applied to a service explanation rather than a policy: what the problem is, how it gets found, what gets built. Presenter-led, two languages, full brand treatment — the simplest configuration, and usually the first one a company starts with.
Data handling, consent, retention periods, contractual safeguards — the material nobody volunteers to read. Built as flat animated icons with on-screen text, which keeps dense compliance content watchable and makes it cheap to regenerate when a rule or a number changes.
The price changes. The range changes. The regulation changes. The deck changes. And the video — the expensive one, the one that took six weeks — still shows last quarter.

Traditional video has no economy of scale. The fiftieth video costs what the first one did — so companies stop when the budget runs out, not when the need does.
Product and retail. A catalogue of five thousand items cannot be filmed. It can be generated. We build the pipeline that turns your product feed into product video — one approved template, every SKU, regenerated when the feed changes.
Training and compliance. Onboarding, mandatory modules, policy updates. The material your people have to watch, in the languages they actually work in, refreshed when the rules change instead of once a year.
Sales enablement. The same pitch, adapted by segment, market and language. Built from the deck your team already uses, so the story stays the one you signed off.
Internal communication. Company updates, process changes, announcements. Short video people finish, instead of a PDF nobody opens.
The question we get most often is whether this is just another AI video tool. It is not, and the difference matters most in exactly the industries that need it.
We are building an engine that turns the sources a company already maintains — a product feed, a document library, a slide deck — into video at volume, in every language it sells in, and rebuilds it whenever the source changes.
It is in active development. Today we deliver the output as a service: you give us the source, we build the batch, you get the modules. Every engagement builds the engine underneath, and that is deliberate — we would rather ship a product shaped by real enterprise deployments than one shaped by a roadmap meeting.
We are early in this market and we say so. The first batch we build is on your content — and that is what you judge us on.
Start small — about 1 week. One training module, start to finish. A policy update or an onboarding lesson, in the languages your teams actually work in. Smallest budget, lowest risk, and you see the finished thing on your own content.
Roll it out — about 8 weeks. Your compliance library and sales training converted to video, localized for every market you operate in, and kept current as regulation changes. Managed by us.
Bring it in-house — about 16 weeks. We build the system inside your environment and hand it to your L&D team, so they publish updates themselves without waiting on anyone. You own it.


10 minutes, and nothing to prepare. We walk through exactly how a product, sales, compliance or onboarding module would be built from your own sources, and what the first batch would cost.
Appex d.o.o.
Mikulićeva ulica 19, 10000 Zagreb, Croatia
+385 (1) 2229 508
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